For my Model Build Day Campaign, I wanted to rebrand Colonial Photo & Hobby’s model day campaign to appeal to all sorts of model building (from building cars to fictional robots). I made all the graphics revolve around building your model kit shown through the typical cutting board used as the background, the laid-out tools used for model building, and the model kits themselves that one can potentially build. The colors used are not too overly vibrant nor bright in order to appear as more inviting and calmer which is the tone I want to convey in order to attract more people. The simple illustrations help reinforce that tone and also represent that model building can be fun for anyone, not just adults.
The logo has been redesigned as a model camera attached to the model runner(the trays of plastic that all model parts come attached to and must be picked apart for building) because I wanted it to be the embodiment of the company’s name: photo (the camera) and hobby (model kit runners).
